Brand guidelines · Version 1 · 2026
The idea
From first sketch
to finished / work
The slash in our name is the whole story. Pencil is the careful work. Glow is the result people notice. Every layout moves from one to the other.
02
Two marks, two jobs
The wordmark
Website header, business cards, deck covers, email signatures and invoices.
The symbol
App icons, social media profile pictures, favicons and watermarks.
03
One wordmark, two modes
Light mode. Black letters, purple slash.
Dark mode. White letters, cyan slash.
04
The symbol
App icon, dark
App icon, light
Profile picture
Profile picture, alt
05
Using the logo
The dashed line marks the clear space. Nothing else goes inside it.
Clear space
Half the letter height on every side. Every file has it built in.
Minimum size
Wordmark 120px or 30mm wide. Smaller than that, use the symbol (24px or 8mm).
Never
Stretch, rotate, recolour, add effects, retype it in a font or change the slash angle.
06
Four colours
Pencil Black
#0B0B0F
Ground in dark mode, text in light mode.
Paper White
#FFFFFF
Ground in light mode, text in dark mode.
Glow Cyan
#00BBFE
The highlight on black. Never text on white.
Glow Purple
#7028FC
The highlight on white. Never text on black.
07
Light and dark mode
Role
Light mode
Dark mode
Background
White #FFFFFF
Black #0B0B0F
Text
Black #0B0B0F
White #FFFFFF
Secondary text
Grey #4A4A55
Grey #B4B4C0
Highlight and slash
Purple #7028FC
Cyan #00BBFE
Button
Purple, white text
Cyan, black text
Websites follow the visitor's device setting and default to dark. Decks alternate dark and light slides. Print uses light mode to save ink.
08
Type
Barlow Condensed
Bold, uppercase and tight. Headlines, slide titles and covers. The wordmark is drawn from it.
Barlow for everything people read.
Body copy, captions and labels. Both are free Google Fonts.
09
The slash, the block, the wedge
The slash
Dividers, the active tab in a numbered tab bar, a mark beside a big number.
The block
A square black panel holding the wordmark or one message. Always square corners.
The wedge
A slanted corner on slides and covers, carrying the small white wordmark.
10
How we sound
Plain, confident and short. Lead with what the client wants. Write as "we". Praise their work before offering help, and never shame a business for what it lacks.
We say
We never say
Decks that win the room.
Revolutionary AI-powered solutions!
One brief, one clear plan.
Limited time, act now!
Your work is good. Let's make it look it.
Your branding is outdated.
11
Before anything ships
Right mark for the space. Right file for the background. One highlight colour. Works in light and dark.
Brand questions: [email protected]
